"Friendly, focused advice for those new to the complexities of the sales business. Almost every chapter contains solid, utilizable suggestions, which are presented with authority and enthusiasm, implying that by using his techniques, success will follow. D’Aversa’s methodology is practical and accessible and should be explored by those starting out in the sales field." - Self-Publishing Review

Learn Basic, Proven and Results Oriented Sales Skills, Methods and Techniques to Get Clients Consistently with No Prior Sales Background and Increase Revenues, Reduce Business Stress and Create a Productive Work-Life Balance!

Selling for Non-Selling Professionals©

  • Whether you are an aspiring sales professional, a business owner or simply want to increase your familiarity with everything sales-related, this is the right book for you!

  • Expertly written to cater to those who have little-to-no experience selling, you will instantly feel your confidence and knowledge of the sales process grow with every page you turn!


  • If you are looking to learn the powerful techniques that can turn you into a top salesperson no matter how little experience you have, then this is the book for you! Start to finish, this book will guide you through the entire sales process.


  • From your business value proposition, to preparing your sales plan to closing the deal, each chapter offers valuable insights that will boost revenues across any industry!

Book Value Proposition

  • Selling for Non-Selling Professionals© is designed for Non-Sales professionals with no sales experience who need, want and desire to get more customers/clients with a “step-by-step” methodology to be closing more deals quicker and be generating more revenues in less time.

Selling Points

  • Sales(selling), arguably, the lifeline of a business, ensues money is coming in to fuel the organization daily. No sales = no business = no company.

  • The skill of Selling, directly and indirectly, is becoming more important in business as everyone is responsible to help close the deal to generate revenues.

  • Selling for Non-Selling Professionals© is designed to use a “Learn, Practice and Master” methodology to teach selling so it can be learned by someone with no sales experience.

Table of Contents

  • Chapter 1: Introduction


  • Chapter 2: Your Business Value Proposition


  • Chapter 3:  Your Marketing Offer

  • Chapter 4: Your Marketing and Sales Master Plan


  • Chapter 5: Basic Marketing and Selling Techniques

  • Chapter 6: The “Seven Key Steps” to Close Every Deal

  • Chapter 7: Preparation Before Sales Calls

  • Chapter 8: Business Presentation Skills

  • Chapter 9: Handling Objections

  • Chapter 10: Closing the Sale

  • Chapter 11: Using Contact Management Software to Increase

Your Productivity

  • Chapter 12: Customer Referrals

  • Chapter 13: Your Customer Base

  • Chapter 14: Time Management

  • Chapter 15: Setting Goals

  • Chapter 16: Conclusion

  • Chapter 17: Small Business Resources   


  • and (eBook and Paperback)



Baby Boomer Entrepreneur: Implementing the Boomer Business Success System ®


“Exceptionally well written, thoroughly ‘user friendly’ in organization and presentation, “Baby Boomer Entrepreneur” is an especially recommended addition to community and academic library Business Management collections and supplemental studies reading lists. It should be noted for the personal reading lists of anyone thinking about retirement, re-inventing themselves, starting a new business, and seeking financial security in their lives”Midwest Book Review

“D’Aversa is an enthusiastic guide that should help nervous boomers find more financial independence. A reader who carefully follows D’Aversa’s business design and set-up recommendations, bolstered by the personal analyses the author suggests, will have a good idea how to start a profitable later-life career.” 

Self-Publishing Review

“Despite its specialized audience pitch, BABY BOOMER ENTREPRENEUR gives audiences younger than the Woodstock Generation helpful advice on how to achieve financial independence.”IndiePublisher

Learn a proven system to create your own successful business, enjoy what you do and make a positive impact in the world!

Baby Boomer Entrepreneur: Implementing the Boomer Business Success System ®

Boomer Business Success System ® is a simple, easy to understand and implement “business in a book” to creating and operating your own business in a relatively short amount of time.

You being the boss and controlling you own destiny to create unlimited income! Whether you’re thinking about retirement, re-inventing yourself or starting a new business, with the right planning, methods and techniques you can take charge of your financial life once and for all and it’s all here with the Boomer Business Success System ®

Book Value Proposition

  • The Boomer Business Success System® is designed to take Baby Boomers from spiritual prosperity to financial prosperity with practical, proven tools, methods and techniques.

Selling Points

  • Boomer Business Success System ® takes the reader from the spiritual to the practical aspects of prosperity in the modern day world.

Table of Contents

  • Chapter 1: Introduction


Section 1 - The Foundation of Your Success

  • Chapter 2: What Baby Boomers Need to Know

Section 2 – Personal Fulfillment

  • Chapter 3:  Your Life’s Purpose … What’s it all about Alfie?

Section 3 – Strategic Planning

  • Chapter 4:  Strategic Business Planning: The Power of Planning Your Work and Working Your Plan

Section 4 - Marketing

  • Chapter 5: Marketing: You Go to the Marketplace - Even Better the Marketplace Comes to You!

Section 5 - The Sales Process

  • Chapter 6: Sales and Selling Techniques:  The "Magic Steps" to Close Every Deal! 

Section 6 – Product and Services Delivery

  • Chapter 7: Delivering Your Products and/or Services: Packaging is Everything for Profitability 

Section 7 – Customer Service

  • Chapter 8: Customer Service:  The Secret Sauce to Your $uccess

  • Chapter 9: Conclusion: And the Beat Goes On…    

  • Chapter 10:  Small Business Resources  321


  • and (eBook and Paperback)